For Janice, pottery is passion. In 2023 she transitioned it to a business of her own - Ceramic Studio. She started to take appointments from word of mouth at the community centre in Lincoln, Nebraska. After her first $300 in bookings, she was looking to scale but noticed she spent too much time managing appointments and taking payments. To scale, she had to focus on what she wanted to do, what she was good at - pottery. And less about what she felt she had to do - coordinating bookings.
Janice used three key features that made managing appointments and sales much easier for Ceramic Studio.
1. Setting up a calendar in minutes, with lead time and rescheduling
Janice knew her biggest pain point was calculating when she had a feasible appointment available. With Easy Appointment's lead time feature, it was generated in one step, making sure she wouldn't be booked at the last minute. With one more click, customers were able to reschedule their own appointments right from their email, which saved her 6h per week in managing bookings. This means that she no longer has to spend their time answering phone calls and scheduling appointments, she can focus on creating beautiful pottery and growing her business.
2. Syncing with her Google Calendar
The system easily syncs with Google Calendar in one click, making it easy to export appointments to the studio's calendar and stay on top of schedule. This way if Janice needs to block a day to be at the farmer's market, she can block her calendar from Google which blocks appointments that day. It's that easy! It helped Janice and her studio stay organized, with way less headache.
Easy Appointment Booking has been a game-changer for our business. The ability for customers to reschedule on their own, sync with Google Calendar and see booking history, made managing appointments and sales much easier.
3. Upselling kits, turning $60 visits into $300 of revenue (5X per booking)
Janice learned that her customers who booked the pottery wheel class may be interested in a supply kit. She experimented by adding an upsell in just two clicks. Now the customer can see a supply kit that they can purchase and take home. This helped Janice increase her overall monthly revenue by 20% over the holidays, compared to the year before.
When Janice was scaling, she knew she wanted to grow but delayed that until she was ready. She delegated the booking headache to the app, organically grew the business using her Shopify order details, and 6 months later she is ready to hire her first employee. Luckily, Easy Appointment Booking features help with a team member Google Calendar sync and a standalone booking portal for each team member.
Janice has been a champion of adopting a booking system to scale. I'm sure she will inspire many with her story. Glad to be part of the journey with her. Create your booking journey with Easy Appointment Booking!
