Easy Appointment Booking vs Tock
Tock bills a subscription for every venue and takes a percentage of each prepayment. Easy Appointment Booking runs inside Shopify for a flat fee starting at $99/mo, and every booking lands on the same customer profile as their orders, club membership, and visit history.
Quick Summary
Tock is a strong reservation and ticketing platform for restaurants, with a focus on prepaid events and floor management. Its widget doesn't run cleanly inside Shopify, so bookings happen off-site. Easy Appointment Booking is purpose-built for Shopify merchants. Every booking is a real Shopify order, and at check-in your team sees the full customer 360, order history, club membership, past bookings, notes, so concierge service has real context. Klaviyo, POS, and discount codes work out of the box.
Why Shopify merchants pick us over Tock
Six reasons that matter when bookings sit next to a real online store.
Bookings are Shopify Orders
Every paid booking creates a real Shopify order. Revenue counts in your store dashboard, Klaviyo, and Shopify reports. No separate Tock revenue line to reconcile.
Customer 360 at Check-In
When a guest arrives, your team sees their order history, club status, past visits, and notes in one Shopify view. Tock keeps its own guest profile, but it's siloed inside Tock and doesn't know what customers buy from you anywhere else.
Shopify Checkout
Customers pay through your Shopify checkout, all payment methods, no off-site redirect, no Tock account to create.
Upsell a Bottle With the Tasting
Add wine, merch, or gift bundles to the booking cart. Tock add-ons are limited to event extras, not your full Shopify catalogue.
Klaviyo and Shopify Flow
Trigger automations the moment a booking is made. Tock has its own marketing tools but doesn't plug into the rest of your Shopify stack.
No Prepayment Fees
Tock bills a subscription per venue, roughly $199/mo each on Essential, plus about 2 percent of every prepayment. EAB bills once for the store plus $20/mo per location, and takes nothing on prepayments.
Feature-by-feature comparison
See exactly how Easy Appointment Booking and Tock compare across the features Shopify merchants care about.
| Feature |  Easy Appointment | T Tock |
|---|---|---|
| Shopify Integration | ||
Native Shopify app Tock's widget isn't supported in an iframe, so it can't be embedded cleanly in a Shopify theme | ||
Bookings create Shopify orders Every paid booking writes to Shopify Orders. Tock revenue stays inside Tock. | ||
Customer profile is the source of truth Tastings, products, club membership, and notes all live on one Shopify customer record | ||
Customer 360 at check-in EAB surfaces full Shopify history when a guest arrives, orders, club status, past bookings, notes. Tock's guest profile only knows about Tock activity. | ||
Shopify checkout for payments Use the same checkout as your products. Tock has its own checkout off-site. | ||
Works with Shopify POS Check guests in and take payment at the counter through Shopify POS | ||
Shopify discount codes work on bookings Reuse the codes you already run on product orders | ||
| Reservations & Events | ||
Online reservations and scheduling Both handle standard reservations and timed slots | ||
Prepaid ticketed events Tock pioneered prepaid tickets. EAB does it through paid Shopify orders. | ||
Per-booking fee Included in the plan on EAB, so the bill is the same at 50 bookings or 5,000. Tock takes a percentage of every prepayment, roughly 2 percent on Essential, plus a per-ticket charge on some plans. A busy season costs you more. | ||
Deposits and prepayments Charge a deposit or take full payment up front. Both do this well. EAB runs it through Shopify Payments at the card rate you already pay, Tock adds its prepayment percentage on top. | ||
Card on file for late-cancel / no-show fees Tock has this natively. EAB delivers it on the Enterprise plan via Awtomic, a Shopify membership app we partner with. | ||
Memberships and club pickups EAB membership status sits on the Shopify customer profile, visible at every booking and order. Tock memberships stay inside Tock. | ||
Multi-location scheduling Both manage multiple venues from one admin | ||
Walk-in waitlist and floor plan Tock has dedicated host-stand tools for restaurant table management | ||
| E-commerce & Merchandising | ||
Upsell products at the booking Add a bottle, gift, or merch to the booking cart. Tock add-ons are limited to event extras. | ||
Sell SKUs alongside bookings Run your wine, retail, or service products and bookings off one Shopify catalogue | ||
Shopify gift cards on bookings Accept the same gift cards you sell on products. Tock issues separate gift cards. | ||
Shopify discount codes Reuse the codes you already run on product orders | ||
Single cart for products and bookings Customers buy a tasting and a six-bottle case in one Shopify checkout | ||
| Marketing & Integrations | ||
Klaviyo Trigger flows on booking, reschedule, cancel, or no-show events | ||
Shopify Flow Automate workflows the moment a booking is created | ||
Email and SMS reminders Both send branded confirmations and reminders. Tock includes 2-way SMS. | ||
Zapier Both connect to thousands of downstream apps | ||
Google and Outlook Calendar sync Both sync confirmed bookings to staff calendars | ||
Diner-facing marketplace and app This is a genuine Tock advantage. Your venue is listed on exploretock.com and the Tock app, where guests browse and book without ever hearing of you first. EAB has no marketplace. Bookings come from your own storefront, email list, and marketing, which means you own the customer but you generate the demand. | ||
Toast and Lightspeed POS Tock's restaurant POS integrations. EAB uses Shopify POS instead. | ||
What two locations actually cost
Tock bills a subscription for every venue, then takes a percentage of each prepayment on top. Easy Appointment Booking bills one plan for the whole store plus a $20/mo seat per location, and takes nothing on prepayments. Here is the same two-location tasting room on both.
Easy Appointment Booking
Ultimate plan, 2 locations$1,668 per year. The total does not move when bookings do.
Tock
Essential plan, 2 venues$10,776 per year. Every extra booking adds to it.
At $25,000 a month in prepaid bookings, two locations on Tock cost $9,108 more per year.
Where the cost difference shows up
Zero prepayment fees
Payments handled by Shopify. Tock charges about 2 percent on every prepayment.
One plan, not one per venue
Add a location for $20/mo instead of a second subscription
Centralized in Shopify
One processor, one customer record, one checkout
30-day money-back guarantee
Try every paid tier risk-free
Bottom line: Two venues on Tock Essential start at $398/mo before a single booking, then add 2% of every prepayment. Easy Appointment Booking is $139/mo for the same two locations, and it stays $139 whether you take 50 bookings or 5,000, because we take nothing on prepayments. Card processing still runs through Shopify Payments at the rate you already pay on product orders.
Which tool is right for you?
Different tools for different needs. Here's our honest take.
Choose Easy Appointment Booking if...
- You run your business on Shopify and want bookings integrated
- You sell wine, merch, or services alongside your bookings
- You want bookings to count as real Shopify orders
- You use Klaviyo, Shopify Flow, or Shopify POS
- You want flat pricing with zero prepayment fees
- You want to upsell products at the booking moment
Choose Tock if...
- You run a restaurant and don't sell on Shopify
- You need host-stand floor and table management
- Your core need is walk-in waitlist and table turn time
- You use Toast or Lightspeed POS
- You want to be listed in Tock's diner-facing marketplace
Switching from Tock? Ray will walk you through it
Migration isn't a self-serve form. The team will sit down with you to map services, availability, deposits, multi-location, and Klaviyo flows so nothing slips during the switch. Most merchants are fully live within a week.
Common questions
Answers to questions we hear from merchants comparing Tock and Easy Appointment Booking.
Not natively. Tock's booking widget isn't supported inside an iframe, which rules out embedding it cleanly on a Shopify theme. Most Shopify merchants who use Tock end up redirecting customers off-site to exploretock.com, which breaks the Shopify experience and means bookings don't show up as Shopify orders, customers, or Klaviyo events. Easy Appointment Booking is built as a native Shopify app, so the booking widget sits inside any product or page on your store and every booking writes back to Shopify.
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Read moreFeatureMulti-Location Booking
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Read moreBookings that live where your store does
Join 25,000+ Shopify merchants who chose Easy Appointment Booking for bookings, orders, memberships, and concierge check-in on one customer record. No second system to reconcile.