Every appointment on your calendar represents a real connection — a customer walking through the door, a service being delivered, a relationship being built. This Earth Week, we wanted those connections to mean something even bigger.
From April 20–24, Easy Appointment Booking is partnering with GoodAPI to plant 1 tree for every 20 bookings made across the platform.
No merchant sign-up. No extra costs. No changes to your workflow. Just keep doing what you do best — running your business and filling your calendar — and we'll handle the rest.
Our goal? 1,000 trees planted by the end of the week.
Why We're Doing This
Earth Day started in 1970 as a grassroots movement. Over fifty years later, it's a reminder that small, collective actions still matter. We thought about what kind of impact our community could make together — and the math was pretty exciting.
Thousands of merchants use Easy Appointment Booking every day. Salons, wineries, tour operators, pet groomers, tattoo studios, fitness instructors, consultants — each one generating bookings that keep their business running. When you add all those bookings up across a single week, the number is significant.
So instead of just posting a green logo on social media, we decided to tie our impact directly to what our merchants already do. Every 20 bookings moves us closer to 1,000 trees. The more you book, the more we plant.
How It Works
The mechanics are simple:
- You run your business as usual — take bookings through your Shopify store, your booking page, or Shopify POS.
- We count every booking made across the platform from April 20–24.
- For every 20 bookings, we plant 1 tree through our partnership with GoodAPI.
- We share progress updates throughout the week so you can see the forest growing in real time.
There's nothing to configure, no app updates to install, and no opt-in required. If you're using Easy Appointment Booking during Earth Week, you're already part of it.
About GoodAPI
GoodAPI makes it easy for companies to integrate real-world impact into their products. Their API connects businesses to verified reforestation projects around the world, ensuring that every tree planted is tracked, verified, and part of a larger ecosystem restoration effort.
We chose GoodAPI because they make impact transparent and measurable — values that align with how we build our own product. As two Toronto-based companies, we're proud to partner on something that extends well beyond our city. Every tree planted through this partnership is tied to a verified project, and we'll share the full report with our community once the campaign wraps.
Want to take it further? GoodAPI also has a Shopify app that lets you plant trees with every order — a great way to attract and convert eco-conscious customers year-round.
Tell Your Customers About It
Here's where it gets fun. This isn't just our campaign — it's yours too. Your customers are the ones making those bookings, and they deserve to know their appointment is doing something good.
You can tell your customers: "We plant a tree for every 20 bookings through our partner, Easy Appointment Booking."
Drop it in a confirmation email, mention it on your booking page, or add a line to your social posts. It's a small detail that makes a big impression — customers love knowing their purchase has purpose beyond the transaction.
Here are a few ways to spread the word:
- Add a note to your booking confirmation email: "Your booking just helped plant a tree! This Earth Week, our booking partner Easy Appointment Booking is planting 1 tree for every 20 appointments."
- Post on social media: Share that your business is part of the initiative and encourage followers to book during the week.
- Update your booking page: Add a small banner or note mentioning the Earth Week partnership.
5 Earth Week Campaign Ideas for Your Booking Business
Earth Week is also a great opportunity to run campaigns that connect your brand to sustainability. Here are five ideas you can launch this week — each one designed to drive bookings while showing your customers you care about the planet.
1. "Book Green" Week
Promote Earth Week bookings with a simple message: every appointment booked this week contributes to planting trees. You don't need to offer a discount — the tree-planting angle is the incentive. Frame it as a reason to book now rather than later.
How to run it: Send an email blast to your customer list highlighting the partnership. Use a subject line like "Your next appointment plants a tree" and link directly to your booking page.
2. Eco-Friendly Service Spotlight
If your business offers any services with a sustainability angle, this is the week to feature them. A salon could spotlight their organic product line. A spa could promote treatments using natural ingredients. A tour company could highlight their low-impact outdoor experiences.
How to run it: Create a dedicated booking page or collection for your "green" services. Feature it prominently on your homepage and in email campaigns throughout the week.
3. Bring-Your-Own Campaign
Encourage customers to bring reusable items to their appointments — a reusable cup for a tasting, their own bag for retail purchases, or a refillable container for product refills. Offer a small perk for participating, like a discount on their next booking or a bonus add-on service.
How to run it: Add a note to your booking confirmation emails and reminder notifications. Use your custom email templates in Easy Appointment Booking to include the campaign details automatically.
4. Community Clean-Up Event
Use your booking system to organize a community event. Host a neighborhood clean-up, a beach cleanup, or a park restoration day. Open up time slots for volunteers to sign up, and use your booking page to manage RSVPs.
How to run it: Create a free service in Easy Appointment Booking called "Earth Week Community Cleanup." Set your available time slots, share the booking link on social media, and let people sign up. It's a great way to build community while getting local press coverage.
5. Earth Week Referral Boost
Turn your existing customers into advocates. For every friend they refer who books during Earth Week, plant an additional tree (or donate to an environmental cause). It ties the referral program to a cause, which makes people more likely to share.
How to run it: Announce the referral campaign via email and social media. Track referrals through your booking notes or a simple Google Form, and follow up after the week with a thank-you email showing total impact.
Go Paperless: Eco-Friendly Tips for Your Booking Workflow
Earth Week is also a good time to audit your own operations. Here are a few practical ways to make your booking workflow more sustainable — not just this week, but year-round.
Ditch the Printed Schedule
If you're still printing daily appointment sheets, this is your sign to stop. Easy Appointment Booking gives you a real-time calendar view in the app, on desktop, and through the Team Portal. Your staff can check their schedule from any device — no paper needed.
Use Shopify POS Instead of Paper Receipts
If you have a physical location, pair your bookings with Shopify POS. Customers can check in, pay, and get digital receipts — all without printing a single page. It's faster for your team, easier for your customers, and better for the environment.
Switch to Digital Confirmations and Reminders
If you're still calling customers to confirm appointments, switch to automated email and SMS reminders. Easy Appointment Booking handles this for you — customers get confirmation when they book, reminders before their appointment, and follow-ups after. Zero paper, zero phone tag.
Track Our Progress
We'll be sharing live updates on our social channels throughout Earth Week. Follow along to see how many trees we've planted, and tag us in your posts if you're telling your customers about the campaign.
- Follow us on LinkedIn for daily tree-count updates
- Share your Earth Week campaigns with #BookAndGrow
Let's Fill Calendars and Grow a Forest
This Earth Week, every booking counts — literally. Whether you run a salon, a winery, a fitness studio, or a consulting practice, your appointments are helping restore ecosystems around the world.
No sign-up. No extra cost. Just keep booking.
Our goal is 1,000 trees. Let's get there together.
Book a demo to see how Easy Appointment Booking can help you fill your calendar — and this week, help fill a forest too.
