Brewery tour and tasting booking on Shopify

If your brewery sells cans, merch, or club memberships on Shopify, tours and tastings belong in the same store. Guests pick a tour time, confirm they are of legal drinking age, and pay at checkout with a T-shirt or a mixed pack in the same cart. Each booking is a Shopify order and a customer you can market to.

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A row of beer taps at a bar

Photo by Wenceslao Moya grondona de luca on Unsplash

What you need from booking

Tours with a fixed group size

A tour of the brewhouse fits 15 people. A guide should know who is coming.

Age checks

Every guest confirms they are of legal drinking age before they pay.

Private tastings and parties

Birthdays and team events book the whole room for one group.

Busy Saturdays, quiet Wednesdays

Add tours on busy days without changing the weekly schedule.

An example setup

Three services that show how the pieces fit. Change the names, lengths, and prices to your own.

ServiceLengthCapacityPrice
Brewery tour and tasting75 min15 guests$28 per guest
Designated driver ticket75 minShares the 15$10
Private taproom tasting2 hours1 group of up to 20$500 per group

The tour uses ticket types for Taster and Designated driver, sharing the same 15 places. The private tasting uses Fixed Price Booking and Private Appointments, so one group takes the room.

The features that matter

  • Ticket types

    Taster and designated-driver prices on the same tour.

    Pro Plus and up
  • Intake questions

    A required checkbox: I am of legal drinking age.

    Standard and up
  • Add-on products

    Offer a glass or a mixed pack right after a guest picks a time.

    Pro and up
  • Advanced availability rules

    More guests or more guides on Saturdays and holidays.

    Pro Plus and up
  • Klaviyo

    Send tour guests into your beer-release emails.

    Ultimate and up

Compare every plan on the pricing page.

Before you set it up

  • A checkbox is a statement, not an ID check. Check ID at the door as you do now.
  • Shipping rules for alcohol do not apply to a tour, but they do apply to beer in the same cart. Check your checkout settings.
  • Fixed Price Booking and ticket types cannot be used on the same service.

Common questions

Can I sell tours on a few special dates only?

Yes. Choose On a few specific days, such as release weekends, instead of a weekly schedule.

Can guests book at the bar?

Yes. Staff book walk-in guests from the Book an Appointment tile in Shopify POS.

Is this different from your winery page?

The setup is close. Our winery page covers tasting rooms, club members, and harvest season in more depth.

Keep reading

Guides

How to sell event tickets on ShopifySell timed tickets on Shopify with a date picker, a capacity limit, and Adult and Child prices. Compare the options and follow the setup step by step.How to sell classes and workshops on ShopifySell in-person classes and workshops on Shopify with a date and time picker, limited seats, and normal checkout. Step-by-step setup and the options compared.

Other businesses

Booking for cooking classes and chef's tables on ShopifySell cooking classes, chef's tables, and private tastings on Shopify. Limit seats, collect allergies, sell gift cards, and close sign-ups in time to shop.

From our blog and industry pages

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